Why and How to Identify Your Main Client – Small Business Show 347

Does your company have a main customer? A type of customer that you have identified and that you focus all your energies and skills on in order to be happy? Is this primary customer generating most of your bottom line? If not, why not?

Today at the Small Business Show we are discussing how and why it is important to identify your main customer for the success of your small business.

  • 00:00:00 Small Business Show # 347 for Wednesday, September 29, 2021
  • 00:03:00 Start of a company’s sales process
  • 00:15:07 SPONSOR: Novo: Get your free business account in just 10 minutes at BankNovo.com/SBS.
  • 12:17:10 AM SPONSOR: Visit LadderLife.com/sbs today to see if you’re immediately eligible for term life insurance. Do it today!
  • 12:18:47 AM Find the right customers for your company
    • Create an avatar
    • Customer features:
      • Cost conscious
      • Time conscious
      • Lazy
      • Service conscious
      • Premium conscious
      • Demand-oriented
    • What is your mission What’s your story
    • Now start a conversation and ask them what they want, what is important to them.
    • Now is the time to find out how you can be profitable while meeting those needs
    • Transparency. Choose two: speed / quality / price
    • feedback@businessshow.co
  • 00:36:34 Small Business Show 347 Outtro

Leave a Comment