The Step-by-Step Plan to Reshape and Refine Your Hotel Marketing Strategy

Most market buyers will agree that this disease has raised a number of questions, including how to adapt their approach to hotel shopping in order to continue to attract and convert visitors to a nonprofit location. sure. From the experimental beginnings of the early stages of the disease, to the acceptance of new words about hygiene, we have all been encouraged to experiment and experiment with new ways of working.

In this unusual time, collaboration and networking are important pillars. Not just to customers or partners, but across the business holiday and beyond. At Amadeus, we also accepted this, we are working with hotels and organizations such as HSMAI, HOSPA and the Institute of Hospitality to deliver a section of the book on operations, sales, marketing and finance. found. The purpose of these books is to combine insights from Amadeus and industry experts to provide hoteliers with instructions and techniques that can help them rebuild strength from illness.

Continue reading to find an overview of the six essential steps to follow in order to build a good model hotel case in today’s world:

1. Review your plan regularly

As marketing conditions evolve, it’s important to look closely at your marketing mix to make sure your network mapping is sound. We did a lot of six episodes and how to get travel back around the world. By comparing your market across four levels, you can understand where you are now and what signs to look for as you plan for the future.

2. Make informed decisions

With so much uncertainty surrounding the disease, use data whenever possible. It is a very strong asset at this time of year, and one hotel should be considered regularly. For example, a major change that occurred during the outbreak was the replacement of window shades, with most travelers registering accommodation within seven days of arrival. Buyers can use this information to create last-minute announcements or to model termination policies to help encourage confident travelers to book first.

If you’re new to information, look online for free tips to use the vision to evaluate hotels and airlines in key parts of the world. With information that affects your market, it will be easier to trust your decisions to make.

3. Double check to see if current and future visitor histories are recent

Shortening the writing window isn’t the only new change that has emerged over the past year and a half. Encouraged customers and regular letters have also changed. One area of ​​notice is a growing interest in ‘workcations’, and a willingness to work remotely for a few days or months of the year. Many chains and tourism boards have embraced this trend, building new programs or upgrading buildings in order to capture this market. As you look to attract from available opportunities, it is no longer enough to think of your past or future needs as constant as before the disease. Good sales marketing needs to update these histories with any changes in mind. Examples like these are a six -asset to get you started.

4. Create relevant messages

Once you understand your market, who your audience is and or what their motivations are, it’s time to put this into your message. The important thing to remember here is that even if you know what the government is looking for, they need to take a closer look at how to attract your property to them. With so much competition in the market around the world, focusing on where you stand out from the crowd will be the key. Once you establish this, it’s time to put the message across multiple lines of traffic so that it can be further reached. Other methods may include websites, emails, social media and in your search engine. Remember to include customers here; make sure they understand this message and are equipped with the assets needed to communicate in a number-first environment.

5. Use marketing to capture demand

Did you know that digital and organized advertising is the best help for hotels during an illness? With many businesses now facing limited budgets and resources, it is more important than ever to build persuasive conversion of converts. Once your customers notice your property, spark their interest with more promotions and put them out on the public in mixed ways. As customers move through the evaluation period, how do you increase conversions? Computer marketing can be very useful here, with tools like resale and metasearch. Amadeus partners with key players to help increase your success in these ways. Find out some of the ways we’ve worked together recently to update more metasearch features and help attract more direct books.

6. Holding the keys

After you’ve spent time finding your new guests, or reaching out to others first, the trick is how to make sure they return to your property or chain. One way to do this is through regular communication. A common mistake is to rely solely on communication to reinforce books, even before settling down. But good communication covers all aspects of travel. This extra effort can go a long way in keeping your property top -notch and in increasing overall customer satisfaction. Loyalty programs are a very powerful tool, with features such as special pricing for members that can generate books and increase revenue. If loyalty is not part of your guide, or you need more guidelines, check out Hotelier’s Guide to Loyalty.

The steps of this article are just a preview of what is available in the Rebuilding Hospitality – Marketing eBook. Filled with traditions, data points and insights from industry professionals, your one-stop shop builds an effective hotel marketing guide to attract, convert and retain guests. If you’re looking for more guidance or are interested in our other books on revenue management, operations and sales, visit the Rebuild Travel library.

About Amadeus

Amadeus powers more technicality and real travel experience. Our solutions are designed to enrich all aspects of the travel industry and help host clients find, serve, and retain guests by earning the desired profit and turning them into loyal customers.

Backed by over 30 years of experience, we design open, cutting edge software to provide the best, most reliable, and trustworthy software for our customers. With experts in 175+ countries, we have a deep understanding of hospitality and want to allow our hotel partners to build the memory of visiting guests.

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