That’s why your marketing campaigns don’t survive

As an industry, we always focus on results and the execution of our efforts. Of course this is necessary when we want to deliver great business results, but the fact is that short -term success is blocking our path to a future, global success. Most marketers, even in the office, follow this decision-making approach, and that’s why their efforts fail.

For example, if I run a struggle with Influencer A and you give 150 sales compared to my goal of 100, my initial response is positive. I will be using Influencer A again, and it will still get 1.5x my target. I formed a long -term partnership with Influencer A and continue to be my goal all the time.

Do you know

But now that we’re happy with these short -term results, you’re kind of relying on Influencer A to keep doing it to give you results for your goals. You’ve proven that you can hit 1.5x targets, now that targets have been increased to 150 sales. Suddenly your first success is symbolic and needs to be measured, but you don’t know how without trying more than 25 tempters to find another superior.

Long-term successful marketing campaigns

Long -term progress is only built when we no longer look at immediate results, and look at attracting posts in a more detailed way. Unlike traditional-to-market ads, affiliate marketing is about people-to-people communication, and incorporates more than 1,000 conversions into the comparison. Actions can vary depending on factors such as how many images were present, how they told the story, when they promoted the collaboration, and how many important points they shared in the title.

All of these human beings are uncontrollable – they can be pre -selected and amplified through brief statements.

If you see immediate results, you don’t consider any of these aspects. You don’t understand why your situation is like this, but how do you rebuild or measure that success? By looking beyond the influencer and seeing the elements that contributed to their success, you can build a long -term successful and more effective influencer influence.

Science is important

Influencers represent the affiliate market in other ways that have not been established. These are community and friendly websites that happily connect them on a personal level. To truly add value and connect with these communities, you also need to find yourself. You need to think about the scientific behavior behind your competition.

Only by understanding the ‘why’ behind each post will you understand how to effectively rebuild this success. We refer to this method as the flight classification method, in which each action is analyzed through behavioral science glasses, to create a better guide for each new change, yielding positive results each time.

For example, in our recent competitions, we have observed some similarities in ROI. The top performer was analyzed and we found that he used jokes and stories to tell the audience what happened to him and the product. He went farther than just saying he used it. By using self -awareness and deep insight about his own struggles, even discussing his time, his family and his weight, it was easy for him to get involved. This built a strong network based on trust, and drove an ROI of 22.5x.

Finding the right influencers

But how do you get distractions to entertain like this? Well, through scientific behavior we know that one way to build a connection with your audience is to smile. So we can create short notes and comments to reinforce this point on the landing pages that already have laughter. For example, by bringing students together to work together you can encourage them to have real conversations and, by adding, the real picture.

Being able to understand the scientific behavior behind your video experiences will help you improve the choices, brief details and details of future types of collaboration. You can better understand why a post was made the way it was made, and repeat this success in scale.

And the next time you re -evaluate your competition, ask yourself why it is better than others. To better understand how to apply the crystal scientist behavior to your persuasive models, attend our Co-op meetings for one-on-one analysis of your efforts. Use ii.

Esme Rice, marketing director at Tailify.

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