It seems that the era of the white Teslas is coming to an end. A recent tweet posted by Elon Musk suggested that it may be time to upgrade Tesla’s standard vehicle paint option from its current Pearl White Multi-Coat to something new. The CEO even seemed to be hinting that a popular color might be making a comeback.
The latest statements from Musk came in response to the FSD beta tester @ 28delayslaterwho openly noted that the streets are now saturated with white Model 3s and Model Ys. The owner of Model 3 and Model X also asked the CEO whether the now discontinued silver lacquer option could be offered again. Musk admitted that the FSD beta tester scored well.
“Good point, I’ll discuss it with the team. Floki picture tomorrow, ”Musk wrote, promising that he would also share a new photo of his new dog, a Shiba Inu named Floki.
A new standard paint color and the possible return of a silver paint option would likely be appreciated by EV buyers. Tesla has kept Pearl White Multi-Coat as a free standard paint option since June 2019 and has since ramped up vehicle production and deliveries worldwide. In the middle of the Model 3 and Model Y ramp, it was no surprise that many white vehicles were ordered.
Before introducing Pearl White multi-coat paint as standard on its vehicles, the company had instead used Solid Black paint as a free paint option. At that time, many Model 3, Model S and Model X were ordered with solid black paint. While the dark color looks great, Solid Black has also been prone to scratches and imperfections. Black vehicles also tended to get dirty quite easily. Pearl White multi-coat paint didn’t have these problems, at least not to the same extent.
As the fourth quarter begins, it would be of great benefit to Tesla if it could make its vehicles more attractive to potential buyers. Offering a new, free color option could potentially help in this regard. Indeed, considering that Elon Musk has announced that Tesla is now working on developing a better paint shop, it could be high time for the company to shake things up and offer a new standard paint color that comes free with every vehicle purchase.
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