Take Your Brand’s Payment Into a Sales Balance Sheet

There is often pressure on markets to set ROI measures for their efforts, but as the world looks to a future after the disease, the demand for growth has increased. Nielsen’s evp of marketing analytics, Tina Wilson, and American Family Insurance’s vp of marketing, Sherina Smith, joined Brandweek last week to discuss the importance of balancing sales analytics and how long and short -term actions can take. work to get on the road to continue. living species.

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