Struggling markets need to change as consumers become more cost-sensitive now than before-disease

A study of 1,004 U.S. adults conducted by business surveillance company Vericast’s Valassis and third -party research firm revealed that their hoarding behaviors during infection increased with 82 %, these practices will continue in the new year.

Part of this change reflects the spread of lost jobs, pay cuts, cuts and other negative financial effects at the onset of the disease, when the country’s economy was damaged, e.g. cited by the Consumer Optimism Outlook, which showed that 49% of consumers ’household incomes will be severely affected by COVID-19 by 2020 and“ the majority ”of them expect to continue into 2021.

However, the other driving force is “Encouraging the closure of entertainment activities and concern for the economic downturn,” he said.Which could be canceled if outdoor entertainment and activities resume during this year, the report said.

Regardless of the potential for savings, more consumers are more vigilant now than they were a year ago, according to the survey. It found 31% on shoppers who consider themselves to be observing the price when shopping for packaging shoppers and retailers – an increase from 23% by 2020.

Provision of funds will continue to be narrow for many customers with that “The financial crisis will go deeper,”Recommended by type researchers “Connect and buy, cheap and lots of benefits,” When they want to successfully interact with customers.

Markets need regular emphasis and verification

Valassis also recommended reporting the above message types “Familiar, consistent, authentic and realistic,”Because many consumers ’concerns remain about safety and their uncertainty over the prospects for the future.


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