A study of 1,004 U.S. adults conducted by business surveillance company Vericast’s Valassis and third -party research firm revealed that their hoarding behaviors during infection increased with 82 %, these practices will continue in the new year.
Part of this change reflects the spread of lost jobs, pay cuts, cuts and other negative financial effects at the onset of the disease, when the country’s economy was damaged, e.g. cited by the Consumer Optimism Outlook, which showed that 49% of consumers ’household incomes will be severely affected by COVID-19 by 2020 and“ the majority ”of them expect to continue into 2021.
However, the other driving force is “Encouraging the closure of entertainment activities and concern for the economic downturn,” he said.Which could be canceled if outdoor entertainment and activities resume during this year, the report said.
Regardless of the potential for savings, more consumers are more vigilant now than they were a year ago, according to the survey. It found 31% on shoppers who consider themselves to be observing the price when shopping for packaging shoppers and retailers – an increase from 23% by 2020.
Provision of funds will continue to be narrow for many customers with that “The financial crisis will go deeper,”Recommended by type researchers “Connect and buy, cheap and lots of benefits,” When they want to successfully interact with customers.
Markets need regular emphasis and verification
Valassis also recommended reporting the above message types “Familiar, consistent, authentic and realistic,”Because many consumers ’concerns remain about safety and their uncertainty over the prospects for the future.
According to the survey, only 39% of infants believed life would “go back to normal this year,” while 55% of millennials and 59% of millennial parents feel the same way.
The main part of the ‘normal’ life of activities in the home – many of which were stopped or even limited during the high level of the virus was believed to spread more easily in indoors rather than outdoors.
With this in mind, only 49% of shoppers surveyed in February and March said they found a good purchase in -store – a figure that climbs slightly to 52% of those who are tui. The percentage rises slightly again for younger shoppers with 54% of millennials reporting that they shop well internally and 57% of parents reporting similar.
Shoppers should travel through this division by frequently disposing of pre-medical waste to “visit now”, but to remind shoppers of the process they are doing to keep purchases safe, Valassis advises.
This can also help instill or reassure trusted customers, which increases power in sales decisions. The survey found that 76% of respondents said they were more likely to buy a brand or store they trust compared to 71% in 2019.
Focus on the good
Stores and brands should also avoid fear marketing but better categorize messages to focus on the positive aspects of the changes implemented in the past year, the report said.
For example, with nearly two -thirds of consumers reporting that they enjoy living at home now, focus on how they can enjoy life at home instead of six. fears associated with going and increased risk of exposure to COVID, suggests Valassis.
Messages associated with companies ’forward -looking accountability efforts can also build customer loyalty, according to the report. It was found that 54% of customers are more likely to be loyal to a brand or store that is of equal value.