Small Factory and Manufacturing

Research Supported by Point to Point, Centro, and the American Institute of Architects
Introducing B2B Marketing Guide of the BPM Industry

CHICAGO, July 22, 2021 (GLOBE NEWSWIRE) – A new survey that surveyed manufacturers of products and tools showed that less than 50% evaluate their B2B marketing campaigns quarterly, even as budgets have increased. 15% of sales (average) in 2019 to 18% in 2021. The ‘Manufacturer Market Research‘contains information on the stage and scope of B2B marketing, showing how they engage with clients such as artists, entrepreneurs, contractors, homeowners and real estate agents. The information includes views from 156 BPM models from a variety of retail appliances, floors, doors, HVAC, cabinets and more.

Supported by Point to Point (, Centro (, and the American Institute of Architects (, the report available at:

Additional information from the report shows:

  • Design: All respondents have B2B marketing examples, and two -thirds have developed their components internally.
  • Personnel and COVID: In-hostel status personnel were positively affected by COVID-19; In all team groups, on average, 17% of BPM increased staff vs. 11% laid off staff.
  • Agencies: About three-quarters of BPMs use external marketing agencies. Eighteen percent of BPMs with the largest budget by 2021 (18% of sales or more) use overseas offices, with 70% of those with smaller budgets.
  • Digital marketing: BPM’s basic marketing efforts are ongoing, but the number is likely to grow significantly in 2022. By 2020, 11% of B2B marketing budgets will go to build data analytics (BIM) / specs. / product data, 11% in email / marketing. automatically, and 10% to display numbers.

“The shift to digital-driven, B2B marketing is growing rapidly, bringing more complex methods, methods and a wealth of customer data. This impact has greatly increased in the year of proliferation, which is necessary quickly push marketing strategies to adapt to changing people’s needs, ”said Megan Kacvinsky, CEO, Point to Point. “Point to Point, Centro and the American Institute of Architects conducted a quality -based study that provides BPM with data that impacts revenue and successful operations.”

Point to Point is a B2B marketing communications organization that focuses specifically on the building materials and manufacturing segments. Its technology partner, Centro, provides the industry’s most detailed, automated, and state -of -the -art digital broadcasting solution – an integrated digital solution solution in programming, programming, communications TV (CTV), search, and social.

Data from the report was compiled through a survey of BPM professionals conducted in March 2021. Two -thirds of the participants were CMOs, directors of development businesses, or directors of marketing. Most have been in their role for more than two years, with the longest duration being common. The companies represented in the survey included the largest number of entrepreneurial revenues: 18% with revenues of $ 100 million to $ 500 million; 33% with revenues of $ 500 million to $ 1 billion; and 49% with revenues of $ 1 billion or more.

About AIA
Founded in 1857, AIA continues to work to build more valuable, healthy, safe, and sustainable homes, neighborhoods, and communities. With more than 200 international, state and local issues, AIA advocates for public policies to promote strong economic and social prosperity.

AIA provides employees with tools and resources to assist in their work and businesses as well as using government and government leaders and the public to find solutions to the problems facing our communities, organizations, governments and the public. world. Members adhere to a minimum code of conduct and conduct to ensure high standards of conduct.

About the Book in the Book
Point To Point, LLC, comprises B2B marketing communications professionals focused exclusively on in -house materials and manufacturing components. We want to make sure that professionals have the experience they need to engage their audiences and drive results.

Point To Point partners and partners to build data-driven content and actionable pathways with potential key capabilities: Scalable Participation, Product Launches, Database Operations, Account-Sales Marketing, Marketing and Brand Development. Founded in 1982 in Cleveland, Ohio, it now has offices in Columbus, Chicago, Minneapolis, and Buffalo. Visit Point To Point at

About Centro
Centro ( is a provider of ERP and automation software for digital media teams and organizations. Its core technology, Basis, is the first of its kind SaaS deployment solution that integrates software and direct sales, with automated workflow, cross -platform process planning, general reporting and business intelligence. It strengthens business processes and ensures marketing activity by enabling marketers to plan, purchase and analyze real -time bidding (RTB), regulation, TV progress, search and communication in one place. Headquartered in Chicago and offices spanning North America, South America and Europe, Centro has received many benefits for its loyalty to employees and workplaces in a variety of ways.

Anthony Loredo

Photos with this post are available at:


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