Packaging is an important marketing element. What can make or break a product. Will the customer buy your product and buy or go somewhere else? Packaging will be the preferred option.
Therefore, packaging should be a plan and a solution, acting as an important component in a target market effort.
Why wrap packages
Consumers make quick judgments based on what they see. They look at a product, and its packaging says something to them. The packaging is very attractive to the eye and attracts people, and it is very important for recognizing the species. New products entering the market have to find ways to make an impact immediately and start customers ’buying behavior.
Statistics show that 70% of consumers build a sense of a brand solely based on the packaging of its products. 63% think packages are almost as important as the name itself.
For some brands, the packaging is more recognizable than the product. Consider the Marmite signage.
Packaging is a tool market
Wrapping is a very important element in branding, and so it needs to be consistent if you are using it to build this. It helps customers identify the type of product you offer. If, for example, it is a cheap product, then the packaging should show this. Packaging is part of the product marketing message.
Important marketing techniques come into play when designing the packaged product:
Good packaging can influence consumer behavior in many ways. The marketer is given an opportunity to place marketing messages, product descriptions, slogans and straplines, and a brand name, of course.
What are the benefits of storing cartons?
It’s important to keep cuts, and it should be great if you’re going to use it to sell your products. Beautiful designer designs go a long way in winning business. This applies to consumers but not consumers – they need products to fly off the shelves. Wrapping patterns can help this happen.
What are the essentials that contribute to good packaging?
Clear – don’t let the customer guess the product is in the package; always be clear about the product and the brand.
Permanent – the package should reflect the name and its values.
Operation – if the package requires product protection as well as marketing, make sure it is possible.
Usefulness – make sure the product packaging is easy to install, display and deliver.
Sustainability – increasingly, customers need packages to recycle and cut down on waste.
Color and typography – seeing elemental images in packages is essential for its success.
Tips to improve your design engine
The importance of well -planned design (see above) should not constrain your competence. See how your packaging differentiates your product and your brand while still doing important and useful work.
Does it fit your product and marketing perspective?
How do you set it up on the shelf?
Can you add something new without simplifying or increasing your cost packages?
Should you experiment with different things?
Can you use packaging materials?
Will it add to the customer the unboxing experience?
Unboxing carries a lot of weight in planning packages. You have the feature of unboxing videos, which can help create a real sense of excitement about a product through social media. This special packaging guide can be very useful for weaving stores.
Unboxing can also be very helpful to the customer if your product packaging is open, for example, or uses packaging.
Types of packages and their benefits
There are two general categories of packaging:
It is for retail customers that the new and amazing discount packaging becomes essential.
Typical packages include:
Paper and paper
The other thing is that there is a history to single-use crocodile packaging. Manufacturers are developing a combination of cork mixes and expandable materials to enhance their packaging. Paper and paper are popular for wrapping. They are easy to apply symbols to and they are reusable.
The glass can also be recycled and can be re -transformed into different shapes. It has good clarity so you can easily see the product in question. However, glass is not always a suitable packaging material, becoming fragile and quite heavy.
Problems with plastics have increased due to environmental issues, but they combine glass clarity with durability and versatility. There are better recycled plastics and plastic capacity other methods on the market.
Find out more about the six -packaged market by contacting us today.
Jenny Stanley, managing director at Appetite Creative.