- Businesses of all sizes can use influencers to market their brand and curate products.
- Specialty marketers provided their assistance for working with investors.
- Get into the special experience by inviting them to creative activities.
Rihanna has millions of fans, but often collaborates with other musicians, models, and creators to enhance her pantry, Savage x Fenty. It goes on to show how influencer marketing can be a powerful way to expand your reach.
And you don’t need a well-known name to establish relationships with influencers. This is how businesses of any size can work with influencers to tailor products for their audience.
1. Identify your founders
Influencers should represent your customer end, says Joe Gagliese, CEO of Viral Nation. That doesn’t mean you have to look like your customers – instead, he recommends choosing an attraction for their audience and subjects.
See who is following and joining your brand by Ryan Detert, CEO of Influential.co, calling it “micro-segmentation.” First, identify consumer populations such as age, gender, and location; then, they tend to like it and values it. Look for motivators like that.
“So if your type is very altruistic and compassionate, find influencers who are seen as well,” Detert says.
In the end, get a taste of your superiority and see how they talk about and engage in similarities with you.
2. Build a meaningful bond of intimacy
Once you know the right influencer, you need to convince them that you are a good fit for their name. “If they’re consistent and they like your gender, it shouldn’t be a difficult conversation,” Gagliese said.
Whether you’re directly setting up an campaign or their office or a marketing company, your initial outreach should be a benefit of information relating to how your brand will satisfy them and your plan to promote their content. “Make it a worthwhile social interaction that is relevant to your gender,” Detert said.
3. Know what to pay for and include in the contract
The cost of promotional materials varies depending on the industry and situation. Typically, prices range from $ 10 to $ 20 for 1,000 followers, Detert said. Remember the cost to the buyer often goes to the entire team of directors, decorators, and agents. “They have their own small business, so be aware of their time,” he said. Gagliese recommended budgeting for $ 1,000 to $ 5,000, plus the cost of your team’s time.
To satisfy the trade, offer incentives such as free products, loyalty to loyalty programs, a name in your newspaper, or a commission from social media. Although free product or revenue sharing can be sufficient for micro-influencers, Detert recommends integrating pay, product, and promotional promotions into many negotiations. The more you offer, the more control you will have on the subject matter.
Next, consider rights to your consent and costs. For example, they might expect you to pay more to use their content for a variety of situations and promotional reasons.
Remember to also include a note that allows you to pull away from the partner if an influencer does something that might harm your brand name or is no longer appropriate for your brand, Detert said.
4. Invite them to participate in the creation
Treat aggressors as counselors. Welcome them to your center to meet with your team. Involve them in developing activities, such as helping design new products or providing feedback. Many companies do this through brand-ambassador programs.
“Immerse the audience in the kind of people their stake is,” Gagliese says, “use them for their set skills, not just reach out to their audience.”
Involving them in a creative way gives them a hold on your brand and allows you to tap into their skills. However, Detert noted, “they are some of the most important creators in the world for their audiences.”