GoDaddy Open 2021 – Empowering Entrepreneurs to Sell Anything, Anywhere

Be open to everything

Everyday entrepreneurs continue to face extraordinary challenges, including the aftermath of a global pandemic, the return to another “new” normal and the relentless digital transformation of the economy. As part of our ongoing response to the needs of small business owners, GoDaddy hosted a virtual event, GoDaddy Open 2021, with business leaders, marketers and influencers to help attendees learn, grow and network.

Sell ​​everything, everywhere

GoDaddy Smart Terminal

At the event, GoDaddy showcased its commerce capabilities, including the launch of its point of sale devices, all of which are designed to help small businesses grow by selling wherever their customers are and through theirs Online stores to personal retail in-store payments and beyond with online marketplaces like Amazon, Etsy and more – all managed from one place with GoDaddy.

GoDaddy card reader with docking station
GoDaddy card reader with docking station

With our suite of services including GoDaddy Payments and the introduction of the GoDaddy Smart Terminal and GoDaddy Card Reader with Docking Station, entrepreneurs can build their businesses from the ground up with a strong online presence and beyond that, enter physical marketplaces and retail locations.

With the lowest prices among the leading providers, small business owners and entrepreneurs can focus on their business and save money.

Customers are charged a 2.3% + 0 cents transaction fee for in-person transactions and online transactions are 2.3% + 30 cents, which makes GoDaddy Payments transparent and more affordable than others on the market.

With the consistent, one-way rate of 2.3% across in-person and online sales channels, customers only need to remember one price, making it easier to keep track of costs – something no other leading provider offers.

“At GoDaddy we keep an eye on your bottom line and will continue to look for ways to bring you the best value in the industry so you can invest and grow your business,” said Aman Bhutani, CEO of GoDaddy in his keynote address. Speech during the GoDaddy Open 2021.

To bring our commerce options together, we launched the Commerce Hub, a single dashboard that allows customers to manage sales and payments in one place.

Commerce Hub is designed to help GoDaddy customers easily manage and track every sale they make, whether it’s online, offline, or more common in today’s landscape, a mix of both, with options for online – In-store purchase and collection.

The dashboard provides Ariel View metrics on a company’s performance, including graphs depicting sales and orders, and the ability to compare sales performance across all of the marketplaces the company sells on.

From this single dashboard, owners can access in-person sales, appointment bookings, online orders from Amazon to Google Shopping, Instagram, Facebook and more to save time and keep everything organized.

Breakout sessions and more

Naomi Osaka with tennis racket]
Naomi Osaka

Together with the inspiring messages of four-time Grand Slam champions and entrepreneurs Naomi Osaka and Aman Bhutani during the opening keynote, the GoDaddy Open 2021 participants were able to take part in breakout sessions with experts in branding, marketing and sales, all from the comfort of their own At home.

Entrepreneurs and small business owners met in networking sessions, attended one-on-one business coaching sessions, and more.

With tracks on branding, marketing, and sales, the GoDaddy Open 2021 brought attendees together with experts to learn not only how to keep their businesses open, but how to thrive. Whether you attended the meetings and want to review the meetings or if this is all new, you can watch the following meeting presentations and learn how to keep your business open and successful.


This track gave entrepreneurs the opportunity to build and grow their brands through valuable sessions. Click on each presentation below to view the session.


Once your branding is in place, you need to market it. Get tips on growth, social media, and email marketing from our experts. See each video below for more information.


Trademark? Check. Marketing? Check. Time to sell. Get tips from two GoDaddy reps on how to sell cross-channel and optimize your website for sales, then take inspiration from the customer panel.

If you have any questions about GoDaddy Open 2021 or want to learn more about the sessions listed here, please visit our events page or call (480) 651-9714.

* Lowest prices compared to leading providers Square, Stripe, Shopify, and PayPal for ecommerce, in-person, and entered transactions.

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