GM stands ready to settle suit against Ford over BlueCruise’s name

General Motors is terminating its lawsuit against Ford Motor Co. for using one word: cruise.

The fight began in July when GM sued Ford of copyright infringement, saying Ford’s name for its hands-free driving system, BlueCruise, was too closely similar to GM’s self-driving car subsidiary Cruise and GM’s Super Cruise, its hands-free driving system it is in. introduced in 2012 and introduced in 2017.

On Sunday evening, GM told the Free Press that the lawsuit had been amicably settled, but declined to post final terms. A Ford spokesman said the deal was still pending but made a comment indicating that future use of the word BlueCruise could continue on future Ford cars.

The comments come after attorneys for automakers filed a settlement notice in the Northern District California U.S. District Court on Friday saying the parties are working on terms to reach an agreement. The notice requested parole and the two sides have 60 days to report to the court if they cannot come to an agreement.

On Sunday evening, GM spokesman Darryll Harrison told the Free Press: “The parties have settled the case and related proceedings by mutual agreement and will not comment further.”

Leave a Comment