COVID-19 Pandemic Forces Changes in Payroll Planning

When 2020 began, no one could have predicted how much it would likely affect many activities of everyday life, including shopping. Stephanie Noble, Proffitt’s Professor of Marketing and William B. Stokely Faculty Research Fellow at the University of Tennessee, Knoxville’s Haslam College of Business, believes that many of the changes that have taken place in the retail world – from the types of products needed to the methods of sales and delivery – are here to stay.

Once the economic and social closures were cleared, they quickly adjusted their business markets to meet the new needs and wants of their customers. Since people are starting to spend more time at home, many have wanted to renovate their spaces, and shoppers have responded with knowledgeable and innovative new decor. Masking in public means fewer consumers wore lipstick, but more in the market for makeup eyes and long-wearing foundation that rubs over their veils.

Although the demand for some products may change again when the disease crisis strikes, other recent changes in the grocery store may become commonplace. Services such as store sales, pickup trucks along the lines, and online sales discussions seemed to be overrated.

“I think a lot of these innovations are here to stay because they offer value in a lot of ways — not just protecting consumers from disease,” Noble said. “Any technology that simplifies the shopping experience is likely to be planned for the future.”

Going forward, it is important for shoppers to understand what online shoppers or personal shoppers are accustomed to. After a long period of leaving, some shoppers may be eager to understand the feelings of touch, smell, and taste of the product, while others will be reluctant to give up the ease of shopping only on the go. initaneti. According to Noble, if shoppers are interested in online, shoppers need ways to get them there so they don’t turn into a buying competition.

She says, “I haven’t used any online stores and shops.” But now that I’ve made an investment and I’m good at using it, I probably won’t go into a store again – no matter what the store does to get me back on track. ”

In recent years, Noble recalled, some marketers believed the number of stores had long been closed or struggling, signaling a store apocalypse. During the same period, however, stores were set up by new retailers, resulting in a growth in the number of retail stores. Although this change occurred before the disease began, Noble believes the idea of ​​a comprehensive change in the grocery store remains important.

“Stores that don’t grow are useless,” Noble said. “Stores are looking for ways to stay competitive by offering more relevant products or a better experience that will meet the needs of customers than other stores – and these are the stores that are the best. to continue, even in this difficult situation. ”

Contact:

Stacy Estep (865-974-7881, sestep3@utk.edu)

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