A rendering of Apple’s planned regional headquarters in Los Angeles.
Apple will build a new regional headquarters on the border between Culver City and Los Angeles, the company announced on Friday, signaling the company’s ongoing investments to become a major Hollywood player.
The headquarters will be 550,000 square feet spread across two office buildings and house teams working on Apple TV +, Apple Music, engineering and artificial intelligence, Apple said.
Apple’s new headquarters is a sign that the company will continue to invest in content creation for Apple TV +, its streaming service, which costs $ 4.99 per month in 2019 and which launched in 2019.
While Apple has yet to announce subscriber numbers for Apple TV +, which offers far fewer hours of content than rivals like Netflix or Disney +, the service has gained momentum anecdotally, with comedy “Ted Lasso” winning multiple awards earlier this year, including Outstanding Comedy series.
Apple already has 1,500 employees in the region. Beats Electronics, which Apple bought in its largest acquisition to date in 2014, was based in Culver City, California. The new offices are on National Boulevard and Venice Boulevard, near public transportation, Apple said. Apple will also offer shuttles for its employees.
While Apple hasn’t said whether the facility will have production studios, the location puts Apple in close proximity to the places where many TV shows and movies are filmed. Culver City is a film production center and is home to the headquarters of Sony subsidiary Columbia Pictures.
Apple hasn’t said when the regional headquarters will be completed, but it plans to have 3,000 employees in the region by 2026.