7 health leaders share messages, marketing examples to promote COVID-19 vaccine

Faced with challenges ranging from misinformation to public confusion, health leaders are handing out messages they want to spread to encourage COVID-19 vaccination and some guidelines. their organizations are doing it for marketing campaigns.

Here are seven messages and marketing examples guided by physicians and healthcare organizations wanting to push for vaccination education:

1. Austin Chiang, MD, chief media officer at Jefferson Health, share with The New York Times his advice for communication with the public about vaccination training on social media, including TikTok:

“It’s hard. When we talk about vaccines as health professionals, people who are strongly opposed to the vaccine can be removed from the position of their agenda.” That’s the way it is. I’m trying to do that leaving room for dust. If you say vaccines don’t cause harm and are the best things in the world, people who are vaccinated can be fired. If we declare that there. risks as well as other things to medicine and life, a much more useful message. “

2. William Schaffner, MD, professor of prevention and infectious diseases at Nashville, Tenn.-based Vanderbilt University Medical Center, said ABC News the first message officers needed to go to was the general population who often felt COVID-19-like symptoms after vaccination.

“I think the first thing we need to tell people is this isn’t COVID. Don’t worry about that. COVID can’t be obtained from the vaccine,” he said. “These side effects are a fact of showing your system security starting to come to a halt. It shows – ‘Whoa, my system is working – not bad.'”

3. Open discussion is needed between health professionals and the public about the possible side effects of the vaccine, which may prevent people from coming back for their second or all vaccinations. even, said Paul Offit, MD, director of Children’s Hospital of Philadelphia vaccination education center, according to ABC News.

“I wish the communication team was working better, because I mean, it’s just a natural result of strengthening the immune system,” Drs. Offit. “But I think it’s important because you don’t immunize your entire emergency department, and they might be out the next day.”

4. Cory Shield, DO, medical doctor at CHI Health St. Elizabeth in Lincoln, Neb., Reported by local news network KOLN the message is that he and his healthcare partners want to spread the word that the vaccine is safe.

“We are all human beings, we also understand the risk,” he said. “It’s not easy, but we hope the message shows we trust the system and this is a very important thing. Of course, we need to get back to normal.”

5. Yale New Haven (Conn.) Health has rolled out a program called “Crush COVID-19” to disseminate information and build public confidence in the vaccine, according to Greenwich Sentinel.

“We’re going to work with community organizations across the state of Connecticut to spread that word as well, and we’re going to work with our medical staff,” said Vin Petri, senior vice president and head of public affairs. Yale New Haven Health told the publication.

6. Labels that individuals can wear to show that they have been vaccinated may be another effective way to connect with the public and encourage vaccination, says the Covid Tracking Science Project. Communication Lead and physician Jessica Malaty Rivera. CNN.

“I’m sure public health swag has a bit of weight,” he said. “The help of flu vaccines has become very important. There is something like that for Covid-19, like a button or a plug, something I will use personally proudly and also encourage others. “The ‘I got the flu shot’ sticker for health workers is definitely being given to patients and people coming to hospitals in unsafe places who are entering safe and protected areas.”

7. In October, the Colorado health department conducted select groups with people of Black, Polynesian, Hispanic and Latino and Native American communities to identify causes of vaccination refusal. It found that “there was a lack of trust between these villages and the government,” so the department planned to launch a massive media program to highlight its work with trustees in each village. , including church centers and chapels where people are likely to be. get vaccinated.

“That was an eye opener for us, and it caused us to think twice about how we communicated and delivered our message,” department spokesman Tom Hudachko told the country. CBS close KUTV.


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