Before the disease began, nonprofits did not often rely on personal fundraisers to generate promotions and donations. Participants often participate in a gala, marathon, cleanup or party in the area where they live. After working or communicating for a few hours, they might hear a talk about the importance of the cause and a prompt from the nonprofit’s director to donate what they can. COVID-19 turns that model on its head.
For the past year and a half, nonprofits, like all businesses, have been forced to adapt. With in-investor events a complete no-go, savvy marketing has become even more necessary. By relying on new restrictions and adopting technology, some nonprofits have been able to succeed.
Stop Soldier Suicide is a nonprofit dedicated to improving the mental health of war veterans. Before the disease began, the organization relied heavily on self -funded events. Knowing the soldiers were facing the pain of abandonment during COVID-19, Stop Soldier Suicide is working with the fund to raise funds to contact GoodUnited (one of our employees). to make money on the website.
Stop Soldier Suicide raised $ 4.1 million by 2020 alone, but now has more than 500,000 followers on Facebook. To increase friendship, GoodUnited and Stop Soldier Suicide encourage end users to participate in challenge-based fundraisers. Owners push each other to complete a goal or task, such as running 100 miles during the month. Successful members were blessed with donations to the Stop Soldier Suicide cause through Facebook fundraising. The company also introduced Facebook features for each state, allowing participants to connect and receive motivation to accomplish their goals.
When it comes to making money on the web, emails are often ignored. Focusing on international connections allows donors to feel they are part of a community. This sense of togetherness creates an incentive to contribute financially and maintain relationships with the organization. Facebook groups, challenges and messages are all great ways to meet donors at an opportunity they might be interested in.
2. Great Use
The Surfrider Foundation, based in San Francisco, is dedicated to conserving the region’s oceans and seas. Before the epidemic, they brought the word out by coordinating beach clean -up activities. Although few people visited the beach during COVID-19, they found that sea pollution was still a serious problem. Instead of waiting for the quarantine to end, the Surfrider Foundation decided to take advantage of the fact that more people in the home are “surfing” on the internet. They teamed up with our staff, the Mission -sponsored retail office, to prepare a PSA video teaching smokers how to get rid of cigarettes. They also created the “Buttcan Map” to allow people to find their cigarettes.
Their progress shows that it is important to meet donors where they are – which in this case is the internet. The Surfrider Foundation’s ability to innovate and implement a new approach was necessary to their end. They showed that saving money in building a high -quality digital product, such as a video, is not limited to the corporate revenue segment.
3. Introduce the New Fact
50can’s goal is to make learning more equitable by encouraging leaders to implement more effective rules for education. At the time of the disease, many children and schools were affected by the effectiveness of distance learning. 50can responded to the crisis by creating a weekly newspaper called “The New Reality Roundup,” which focused on how schools adapt to change. The authors interviewed the head of the schools where the learning process was successful. Their goal is to emphasize the solutions found by educators and continue to promote the quality of basic teaching.
Focusing on the impact of COVID-19 on a field they knew internally and externally allowed 50can stay on the mind in uncertain times. In addition, by building their own newspaper, they were able to establish themselves as experts and build a much deeper relationship with readers.
4. Be a Source of COVID-19 Information
Many companies have argued that nothing changes during an infection, but CreakyJoints, a nonprofit dedicated to improving the lives of those suffering from arthritis, is doing the opposite way. Also with the help of Media Cause, they redesigned their website to be a source of information about the health effects of COVID-19. Visitors to their website are quickly greeted with scientific research detailing the effect of COVID-19 on common conditions such as arthritis. CreakyJoints also changed their page title to “CreakyJoints – Social Distancing” to emphasize the importance they created to resolve the issue. Their mission to teach and inform, based on their current skills in healthcare, well -positioned CreakyJoints as managers in their field.
5. Run remotely with Virtual Virtual 5k
The Book of Love in Her Hands is all about ending grief, self -harm, addiction and suicide. The organization has been holding its annual 5K in Satellite Beach, Florida, for seven years but they decided to oppose it in 2020 because of concerns over COVID-19. However, they decided to partner with marketing company Classy to bring their support to an international tour. Participants received a T -shirt and bib and were given the option to run to any class they needed when the total distance was about five kilometers. The event was so progressive that To Writing Love on Her Arms plans to continue in the future.
The organization’s ability to make a difference by creating a new experience helped them keep their foundation donation. The rarity of these experiences can give a strong impression to donors and make them more loyal to non -profits in the long run.
The adoption of technology and the treatment of disease, rather than the temporary, have become the key to a lack of market profits in these uncertain times. The sense of community that donors gain by participating in social causes, even in the long run, justifies the notion that giving is its own reward. While the quarantine is over, the focus on digital marketing for nonprofits is likely to remain a successful approach.