Small businesses typically have limited resources to work with. But you don’t need a huge budget to promote your products and services. There are many methods that can extend the limited time and money that you have available. These tips from members of the online small business community can help.
Market your business with no money
Paid advertising can help you grow your business quickly. But many small businesses don’t have room in the budget. Fortunately, there are also free ways to expand your reach, as Nancy Misra describes in this My Business Route post. BizSugar members also commented on the post here.
Save time with these shortcuts and process creation techniques
Time is money when you run a small business. So when you save time on daily tasks, you can do more with less. Therefore, processes and links can help you save time and money. Read more about these techniques in this Process Street post by Jane Courtnell.
Get your work-from-home tax deductions
Working from home can save you money on office expenses. But it can also allow access to certain tax deductions. If you’ve been working from home this year, either voluntarily or necessarily, you can get all the information about Nellie Akalp’s triggers from CorpNet.
Increase your Facebook reach without a budget
You don’t have to pay for Facebook ads to reach more users. Even with algorithm changes, there are options for companies without a budget. Read more about the options in this SmallBizDaily post by Kasia Slonawska.
Get more Instagram followers with collaboration
Instagram also offers a variety of paid ads for users to increase their reach. However, if you want to get more followers without paying, it can be beneficial to connect with similar users. For more information on collaborations, check out this Social Media Examiner post by Laura Moore.
Optimize your digital assets
Creating new digital marketing materials can be costly and time consuming. However, if you already have some digital assets, there may be an easier way. In this post, Lane Ellis of TopRank Marketing explores how companies can optimize their current wealth.
Find out with market research
When you invest time or money in marketing campaigns, you want them to actually make an impact. Market research can help you focus on the most influential areas. There are a variety of techniques, both free and paid. Read more in this guide from Natalia Zhukova at SEMRush.
Increase Blogging Productivity
Blogging is a largely free way of promoting a business. But it can chew a lot of the time. If you want to get more done without wasting time, check out this Moss Media post by Moss Clement for tips.
Get backlinks for your company website
Backlinks direct traffic to your website from other websites on the internet. This is something that you do not have complete control over as other web builders will have to include your links. However, the tips in this crowdspring post from Ray Blakney can help you increase backlinks. When you finish reading it, be sure to visit the BizSugar Community to see what members are saying.
Inspire content creation with these idea generating tools
Content marketing is a free way to promote a business. But you don’t want to spend all of your time looking for the right ideas. Fortunately, there are tools out there to help you find a topic of content. Irina Weber addresses some of them in this article by the Content Marketing Institute.
To suggest your favorite small business content for an upcoming community roundup, please send your message tips to: email@example.com.